Home commercialism Personalized learning v. targeted advertising

Personalized learning v. targeted advertising

Let me try to make things a little less blurry for the confused textbook publishers.
Let’s say Mary Mathyness has students spending part of each class logged into an individualized remediation and practice website; and every night, Mary has them do online homework assignments on another site.
Mary wants to know which students are making progress, which students are struggling, which students are getting the homework, and which students didn’t do the homework at all. Oh, and she’d like to have all the homework results automatically recorded in her school’s gradebook system rather than her having to manually enter the grades in herself.
None of this is about raising standardized test scores or identifying the “bubble kids.” Instead it’s about not letting the kid in the back row fail the class because Mary didn’t have time to check homework in class because there’s a fire drill in fifteen minutes, or because Mary didn’t notice that Johnny is completely lost because she had to deal with a discipline issue on the other side of the room.
With teachers increasingly using multiple online sites, someone came up with the idea of a learning management system (LMS). The best practice versions help kids AND teachers. Instead of teachers keeping track of student log-ins for each site, the student just signs in with one password—like signing in with your Facebook or email account. In addition, all of the data from each site is transmitted to the LMS, which can compile it into customizable and usable reports. And finally, a best practice LMS should be able to automatically transmit online assessments and homework results into the school’s grade book system.
If the textbook providers wish to share student data to accomplish these goals, that is called A GOOD THING.
If the textbook providers wish to share student data so that students can get personalized ads to buy Taco Bell Doritos locos tacos, that is called a BAD THING.
Glenn LaniewskiBlog:AutismplusmathLatest Post:Math Video Challenge Registration Now Open!http://autismplusmath.blogspot.com/2014/02/math-video-challenge-registration-now.html

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